Quickbooks Design Brief

Target Audience: Anasta has a service-based business and she uses Excel or Google sheets and/or pen/paper to track income and expenses. She is in the market looking for a new way to run her business in a more efficient way.

Business Goal:

• Increase our subscriber growth

• Differentiate QuickBooks to other accounting software offerings (Xero and MYOB)

Design Goal: Your team has been engaged by the marketing department to work on a new campaign targeting this particular audience. Your goal is to propose a campaign that will stand out in the market and drive traffic to the website.

Deliverables: Develop a highly differentiated creative concept that can be used in multiple channels. The goal of this creative is to communicate the benefits of using QuickBooks Online products to prospects like Anasta who have little prior exposure to our product or brand.

• Design a campaign landing page

• Showcase one campaign concept (banner, social media post, etc)

• Tell us what channels you may use for this campaign and why